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A t CMS we believe in simple but solid solutions for FMCG brands that use data, research, process, and software to augment the ultimate outcomes of:

With the support of highly capable partners in the areas of:

  • Improved Execution

  • Greater Presence

  • Realistic KPIs

  • Clear Vision

  • Category Analysis Software

  • Market Research

  • CRM Development

  • In-Field Execution

We are able to tailor a series of simple category management tools that will help drive more profitability for both you and your customers.

Partners in Your Success


Over 25 years' experience in FMCG at retailer, supplier, and agency levels. 14 years with Coca-Cola. Senior state, national, and regional roles in sales marketing, category and analytical positions for multinational and national brand retailers. This broad experience, both locally and internationally, has ensured that Category Management Services, and its partner company Marketing Garden, are at the forefront of their services offered in Thailand.


Over 15 years' agency-based experience in Thailand. Previously managing the largest Below the Line, Full Service, marketing agency, Benchamas brings an unparalleled capability to CMS and its partner company Marketing Garden. Vast experience in all services offered by Marketing Garden, in combination with an impeccable network of partners and associates, ensures that our clients always have a vast array of quality ‘end to end’ solutions. From strategy right through to implementation under one roof.


Over 8 years' experience in FMCG, including as Category Analyst for New Zealand's leading supermarket retailer, and as Analytics Specialist for CMS here in Thailand since 2016. With a background in category management, space management, and data analysis, Mitch has the capability required to drive the analytics solutions provided by CMS.

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